There's nothing like a humorous video to get across sometimes complicated messages to your audience. Here is an example of one that I was involved with for the launch of a new product, Disk Library for mainframe. It was released online as part of the launch which included a press release, unveiling at an industry trade show, and inclusion in several blogs written by industry enthusiasts published on launch day.
Revenge of the Mainframe features a mainframe pioneer as he reminisces about the glory days of mainframe technology and predicts what the future has in store. It came out on the day we announced the product at a mainframe conference and it received 1200 hits in the first two days! Beyond the trade show floor, the video was shared by many who wanted to share it with their industry peers. The 6000 hits it's gotten in just over a year came from the audience it was intended for and it linked people back to a landing page for more information on additional mainframe offerings.
Got A Concept You Need to Message In a New Way?
Whether you've been creating videos for a while or you're just considering it, give it a try. It can cost as much or as little as you want it too. You'll be surprised the hidden talents people you know have when it comes to a video project. I was. With new cameras like the Flip, you can start creating your own video and upload straight to your computer for editing for under $500. It's easy to post your final product up onto YouTube when you're ready. You'll find that there's only so much outbound promotion that you can do through social media (Twitter, blogs, etc.) and e-mail blasts, the rest is up to the Internet audience to promote (or not.)
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