Last night, I was talking to a woman at an industry event about marketing today. She confessed that her skills really rusty. I said "Don't you find that everything new we're doing now is just an extension of something we already know how to do when you keep up with new techniques. For example, following Twitter trends is not radically different than participating in online bulletin boards to hear what the market is saying." To which she replied "That's the problem, I wasn't even doing that ten years ago." Lucky for us Inbound Marketing University (IMU) is in session from June 15 - 19.
Inbound Marketing University
Brought to you FREE by our friends at Hubspot, this is a marketing retraining program for marketing professionals—as well as marketers between jobs—looking to gain new skills to get ahead in the competitive workforce and to market your products/services/solutions to your customers effectively.
Monday, June 15th
12:00 - 1:00pm EDT (GMT-4): How to Blog Effectively for Business (GF101) Professors: Ann Handley & Mack Collier, MarketingProfs
3:00 - 4:00pm EDT (GMT-4): SEO Crash Course to Get Found (GF102) Professor: Lee Odden, Top Rank Marketing
Tuesday, June 16th
12:00 - 1:00pm EDT (GMT-4): Social Media and Building Community (GF201) Professor: Chris Brogan, New Marketing Labs
3:00 - 4:00pm EDT (GMT-4): Successful Business Uses for Facebook and LinkedIn (GF202) Professor: Elyse Tager, Silicon Valley American Marketing Association
Wednesday, June 17th
12:00 - 1:00pm EDT (GMT-4): Viral Marketing and World Wide Raves (GF301) Professor: David Meerman Scott, author of New Rules of Marketing & PR and World Wide Rave
3:00 - 4:00pm EDT (GMT-4): Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz
Thursday, June 18th
12:00 - 1:00pm EDT (GMT-4): Calls to Action and Landing Page Best Practices (CV101) Professor: Jeanne Hopkins, MECLABS, Marketing Experiments
3:00 - 4:00pm EDT (GMT-4): Inbound Lead Nurturing (CV201) Professor: Brian Carroll, MECLABS, InTouch
Friday, June 19th
12:00 - 1:00pm EDT (GMT-4): Successful Email Marketing (CV301) Professor: Eric Groves, Constant Contact
3:00 - 4:00pm EDT (GMT-4) Analyzing Inbound Marketing (AZ401) Professor: Marshall Sponder, Monster.com, Web Analytics Association for Social Media
Monday, June 22nd
12:00 - 1:00pm (GMT-4): Inbound Marketing Exam Review Professor: Mike Volpe, HubSpot
Inbound Marketing Certification
You didn't think you'd just get a certificate without taking a test, did you? You will need to take and Inbound Marketing Certification Exam. Don't worry, all classes are saved in webcast format so if you miss one or if you want to review a class, you can do that online.
What Are You Waiting For?
Sign up today and keep your skills up to date with the very latest tools and techniques! What have you got to lose?
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