The rules of marketing have changed. Marketing today is a combination of traditional marketing methods strategically pushing the message out coupled with online marketing methods that strategically reel in your prospects. So, how do you build and execute a marketing plan that best meets your business goals? Get your hands on Inbound Marketing for starters.
Hubspot co-founders, Brian Halligan and Dharmesh Shah, have written THE book on how to get found using Google, social media, and blogs. Inbound Marketing begins with a refresher on how customers shopping behavior has changed. It goes on to discuss how your website needs to be a marketing hub that attracts your customers rather than an online marketing brochure that talks at your customers. The book moves on to give ideas on how to get found online and then how to convert prospects into customers.
By reading Inbound Marketing, you will be able to:
- Hire the right people to market your organization most effectively
- Improve your rankings in Google and other search engines to get more traffic
- Build and promote a blog for your business that is integrated into other your online marketing
- Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
- Measure what matters and learn to do more of what works online
My Inbound Marketing Experience
As for me, I've learned a lot reading the book. And, I've already been to two Inbound Marketing Summits and I put online marketing methods into practice every day for myself and my clients. I am constantly learning about inbound marketing all because a) there are so many new tools that seem to come out every day, and b) I have to constantly test what's working and what's not in order to readjust my online marketing to keep it effective.
More interesting than what I've learned from this book, watching my friend Jennifer, who runs a local gift shop, learn as she reads her copy of Inbound Marketing. Everything she learns is immediately put into use on her website, her Facebook page, and her Twitter account. She's found the Hubspot site and has been running Graders on everything! (I probably shouldn't confess this, but now we both talk online stats, stats, and more stats until we realize that anyone else who tried to join our conversation walked off about five minutes before we noticed.)
Inbound Marketing book specs:
I just ordered my copy, a lot of hype about this book. I look forward to checking it out.
Posted by: Sean McVey | October 28, 2009 at 11:18 AM
Very excited to get my copy any day now..
Posted by: Kim Kolb | October 28, 2009 at 08:33 PM