I love a good video that gets across a product message in a humorous way that people want to share with each other. The folks at Digital Lumens have created a great video using Easter candy that demonstrates the heat generated by HID high bay lighting vs. LED lighting. (Hint: HID high bay lighting is much hotter which a) melts the chocolate bunny and b) will cost your facility a lot more in electricity needed for cooling given the amount of heat generated). The video has just been up a week, but it's poised to go viral on it's cleverness alone. Bravo!
Comments