My nephew, Stephen, is obsessed with yellow Chevy Camaros. Here's a picture of him at the car show in New York with his model car standing next to his dream car.
Even though he doesn't have a driver's license, he's a fan of Chevy Camaro's and would be perfect in an ad to promote them. I can see him in an ad now "When I Grow Up, I Want to Drive A Chevy Camaro."
As marketers we spend a lot of time constantly prospecting for new customers which is important to the organizations we support. Let's not forget to keep the customer we have happy too. They are our best ambassadors!
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